Branding for Ally’s innovation lab, TM Studio
As one of the original team members at Ally’s new innovation lab, one of our first tasks was to brand the space itself. We held an ideation session that produced a lot of great name ideas, but in the end, we landed on a straightforward approach that abstracted the official name of Ally’s logo, the “truthmark.”
I designed a mark that incorporated the initials “TM” with a versatile shape hidden inside the truthmark itself. This provided several options for usage on brand collateral, presentation slides, tshirts, as well as external signage at the studio.